Six Campaigns. Real Impact.
For the inaugural Purpose, Produced, SixDegrees.org and Advertising Week brought together six nonprofits and six world-class agencies, each pair creating a national awareness campaign built to move people and drive real change. Together, they reached hundreds of millions, earned national recognition, and turned awareness into action.
These are their campaigns. Explore the work below, and the impact it made.
The Moment It All Became Real
Before the campaigns, before the impact, there was this: the moment six nonprofits found out they’d been chosen.
For organizations that give everything to their communities, a moment of recognition like this means everything.
Get Inspired by the Campaigns
Introducing Girlhood, a new campaign to fight sex trafficking created for SHERO Foundation by agency partner Duncan Channon launched in partnership with Advertising Week as part of the inaugural Purpose, Produced initiative. The work shows girlhood as something vivid and powerful, and reminds us how sex trafficking strips away a girl’s safety, agency and possibility – and that it rarely looks how people imagine. Girlhood seeks to restore power to those who might be targets and to the people in their lives who want to protect them.
Girlhood is the final campaign from the inaugural group of six Purpose, Produced partners. It’s a heavy subject, approached with thoughtfulness and beauty — and a meaningful way to close this first chapter of the initiative. End sex trafficking. Stand with survivors. Protect girlhood.
The impact
41M+ campaign impressions
230K+ video views
10 billboards across the Las Vegas Valley
Introducing the DarkSky One.
This is more than a concept car.
It’s a statement.
Built to move quietly through the world. Designed to give the night back to the sky. Engineered to challenge an industry addicted to excess light.
Because light pollution is now one of the fastest-growing environmental threats on Earth, even if most of us only notice it when a car blinds us at a stoplight.
So instead of telling people to change their lightbulbs, DarkSky International and Bray & Co set out to shift the paradigm not by asking people to change, but by changing the industry itself.
They became an automotive brand.
The DarkSky One was designed to look, feel, and behave like a real car launch, because that’s where the problem lives. Inside an industry that keeps getting brighter, harsher, and more harmful.
The impact
25M+ earned media impressions
$900K+ earned media value
Beyond the numbers, the campaign helped spark congressional attention on vehicle headlight regulations and light pollution, and a National Dark Sky Week resolution passed Congress in April 2026. DarkSky International is now the official nonprofit partner of the Star Trek 60th Anniversary celebration.
Second Responders: The Variable for Trauma Intervention Programs, Inc.
When tragedy strikes, first responders save lives. But when they leave, another kind of help is needed. For nearly 40 years, Trauma Intervention Programs (TIP) volunteers have shown up to provide emotional first aid to those left behind — the survivors, the families, the ones in shock and grief.
With support from SixDegrees.org, Advertising Week, and The Variable, TIP is launching its first national campaign: Second Responders. Anchored by the message “Emotional Rescue Deserves a Response,” the campaign calls on all of us to show up — to care, to listen, and to be there when it matters most.
“Working on a client like TIP does something amazing for our team… working on a brand with purpose is like a balm to the soul.” — Matt Cook, Chief Creative Officer, The Variable
The impact
894K+ Meta impressions
4.6K+ LinkedIn impressions
The campaign was honored with a Telly Award for Public Service PSA, featured on Clio's Ads of the World, and even inspired a custom song by TikTok's Emo Cop.
Learn how you can become a Second Responder: http://tipnational.org
Re:framing Mentorship: Versus for The Pulse of Perseverance Project
A campaign by Versus in partnership with SixDegrees.org and The Pulse of Perseverance Project (P3) - Part of the Purpose, Produced initiative with Advertising Week
What happens when mentorship becomes truly accessible?
Re:framing Mentorship challenges the legacy of exclusion and celebrates a new era of connection. Featuring real mentors and mentees, the film highlights P3’s mission to open doors of opportunity for underserved youth through its innovative mobile platform.
The impact
+350% organizational growth
+73% growth in new mentors
1.2K registered members
The campaign was honored with a 2026 Telly Award and nominated for a 2026 Webby, and P3 is now a strategic partner of the Obama Foundation's My Brother's Keeper Alliance.
Learn more about The Pulse of Perseverance Project at https://www.pulseofp3.org
Hope isn’t always lost. Sometimes it just needs to be noticed. Anchors are everywhere, you just have to start looking.
Suicide prevention and awareness nonprofit Find Your Anchor launches its first brand work in partnership with SixDegrees.org and Advertising Week's Purpose, Produced. Through a visual and emotional system, the campaign shows that connection and joy are all around us.
The impact
289M+ total impressions
$2.35M in donated media value
5,000 outdoor placements across 9 major cities
704 direct requests for support
Learn more about Find Your Anchor at http://findyouranchor.us
We're proud to debut ‘Where our gals at’, a new pro-bono campaign created with our partners at Rain the Growth Agency and Glamour Gals. At its heart, ‘Where our gals at’ is about connection across generations. It captures powerful moments between teenage volunteers and senior women - proving that compassion can look like a brush of nail polish, a shared laugh,
or simply being seen.
The impact
46.2M media impressions
6.2M all-time views on the campaign's GIPHY assets
179 active chapters nationwide
271 teens on the volunteer-chapter waitlist
Beyond the numbers, the campaign earned a 2026 Telly Award and inspired a GlamourGals-branded podcast episode, released in September 2026.
Learn how you can become a Glamour Gal: https://glamourgals.org
SixDegrees.org and Advertising Week have joined forces to launch a groundbreaking initiative amplifying the voices of six nonprofits driving real change in their communities.
Follow along as we document their journeys!
Are you a creative looking to leverage your talent and expertise for impact? Join our network by texting MISSION to 33777 to
stay up-to-date on all the ways you can get involved!
Thank You to Our Incredible Partners for Powering Purpose, Produced
