SixDegrees.org and Advertising Week have joined forces to launch a groundbreaking initiative amplifying the voices of six nonprofits driving
real change in their communities.


Follow along as we document their journeys!
Join our network by texting MISSION to 33777 to stay
up-to-date on all the ways you can get involved!

Six Nonprofits.
Six Agencies. Infinite Possibility.

Second Responders: The Variable for Trauma Intervention Programs, Inc.

When tragedy strikes, first responders save lives. But when they leave, another kind of help is needed. For nearly 40 years, Trauma Intervention Programs (TIP) volunteers have shown up to provide emotional first aid to those left behind — the survivors, the families, the ones in shock and grief.

With support from SixDegrees.org, Advertising Week, and The Variable, TIP is launching its first national campaign: Second Responders. Anchored by the message “Emotional Rescue Deserves a Response,” the campaign calls on all of us to show up — to care, to listen, and to be there when it matters most.

“Working on a client like TIP does something amazing for our team… working on a brand with purpose is like a balm to the soul.” — Matt Cook, Chief Creative Officer, The Variable

Learn how you can become a Second Responder: http://tipnational.org

The logo of The Variable, featuring a stylized black geometric shape and the text 'The Variable' in black.

Directed by: Clark Slater
Produced by: Versus
In partnership with: SixDegrees.org,
The Pulse of Perseverance Project,
and Advertising Week


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Re:framing Mentorship: Versus for The Pulse of Perseverance Project
A campaign by Versus in partnership with SixDegrees.org and The Pulse of Perseverance Project (P3) - Part of the Purpose, Produced initiative with Advertising Week

What happens when mentorship becomes
truly accessible?
Re:framing Mentorship challenges the legacy of exclusion and celebrates a new era of connection. Featuring real mentors and mentees, the film highlights P3’s mission to open doors of opportunity for underserved youth through its innovative mobile platform.

Learn more about The Pulse of Perseverance Project at https://www.pulseofp3.org

Agency: The Variable
Courtney Lewis, Chief Executive Officer
Julia Gray, Group Account Director
Kate Fenstermacher, VP Delivery
Gracely Murphrey, Delivery Director
Ashley Roberson, Operations Manager
Brooke Smith, SVP, Strategy & Growth
Jessy Magor, Senior Director, Marketing & Growth
Jo Joslin, Associate Director Growth
Matt Cook, Chief Creative Officer
Joe Parrish, Co-Founder & Senior Advisor
Chris Vernon, Associate Creative Director
Sarah Anderson, Creative Director
Matteson Fields, Creative Director
David Sherrill, Senior Editor
Cassidy Dupas, Senior Studio Designer
Tibor Nemeth, Director & DP
Liz Nemeth, Photographer
Keith Rose, Producer
Jake Rapp, Music Talent & Influencer
Blake Mohler, Music Producer

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A close-up of a hand holding a Neptune-sized planet model with a textured, icy surface.

Hope isn’t always lost. Sometimes it just needs to be noticed. Anchors are everywhere, you just have to start looking.

Suicide prevention and awareness nonprofit Find Your Anchor launches its first brand work in partnership with SixDegrees.org and Advertising Week's Purpose, Produced. Through a visual and emotional system, the campaign shows that connection and joy are all around us.


Learn more about Find Your Anchor at http://findyouranchor.up

Agency: Crispin
Production + Post: Caravan
Director: Kaitlin Scott
Director of Photography: Lorenzo Pace
Sound / Music / Sound Design:
Singing Serpent Studios
Artist: Julianna Riolino

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B.E. A S.H.E.R.O. Foundation’s mission is to provide resources needed to support, sustain and empower young girls and women under the age of 25 who have been abused, abandoned, and exploited.

Duncan Channon’s strategic and creative expertise in tackling sensitive issues with authenticity aligns powerfully with B.E. A S.H.E.R.O. Foundation’s mission to end child sex trafficking and support exploited youth. With a history of work that drives both awareness and action, Duncan Channon can help amplify B.E. A S.H.E.R.O. Foundation’s message and mobilize broader community support.

Duncan Channon

Black plus sign on a white background.

DarkSky International restores the nighttime environment and protects communities from
the harmful effects of light pollution through outreach, advocacy, and conservation.

Bray & Co's ability to craft compelling narratives that recontextualize consumer perceptions
can help DarkSky translate complex climate data into stories that resonate and drive action.

Bray & Co

GlamourGals empowers teens to grow as leaders by connecting them with seniors through meaningful conversations and companionship during makeovers. This intergenerational service helps alleviate elder loneliness while fostering purpose and critical life skills in teen volunteers.

Rain the Growth Agency’s commitment to women’s empowerment makes them a natural partner for GlamourGals, whose intimate, emotional work bridges generations, combats ageism, and cultivates youth leadership.

Rain the Growth Agency

A stylized black number 6 with a light teal circle attached at the top right, and the text 'sixdegrees.org' below.
Logo for Advertising Week New York featuring a stylized red face profile inside a red circle and the event name in bold black and red text.
Black plus sign on white background

SixDegrees.org and Advertising Week have joined forces to launch a groundbreaking initiative amplifying the voices of
six nonprofits driving real change in their communities.
Follow along as we document their journeys!

Are you a creative looking to leverage your talent and expertise for impact? Join our network by texting MISSION to 33777 to stay up-to-date on all the ways you can get involved!

Thank You to Our Incredible Agency Partners for Powering Purpose, Produced


An illustration of a cartoon character with an anthropomorphic animal, possibly a mouse, dressed in a superhero costume with a red cape, standing on a city street at night.
Stylized red text spelling "love" with a small circle and a heart shape inside, forming part of the letter "o."
Graphic text saying '!!!!' followed by large letters 'CRA' and smaller text 'the growth agency'.
The logo of The Variable, featuring a stylized black geometric shape and the text 'The Variable' in black.
Black and white illustration of two cats facing each other with their tails intertwined
A close-up of a hand holding a Neptune-sized planet model with a textured, icy surface.